September 21, 2026

Google Merchant Center has clarified how advertisers can update product videos faster. Using a new, unique video URL triggers a fresh crawl and typically updates the video within 24–72 hours, while reusing the same URL can delay changes by up to six weeks. Google has also added guidance on Shopping policy compliance, requiring all video […]

Google has clarified its store ratings eligibility requirements for merchants. To show store ratings on paid text and Shopping ads, advertisers generally need around 100 eligible reviews, a minimum rating of 3.5 out of 5 stars, and reviews must have been collected within the past 24 months. Ratings are also calculated separately by country, meaning

Google has published a new guide for lead-generation advertisers focused on preventing invalid or low-quality leads. The main message is that Google’s invalid-traffic systems alone cannot guarantee lead quality, so advertisers need their own safeguards. Google recommends measures such as reCAPTCHA, double opt-in, server-side validation of contact details, optimization toward lead-specific conversion goals, and greater

Google Ads has introduced Video Ads Dubbing in Asset Studio, making it easier for advertisers to localize video campaigns at scale. The AI-powered tool can dub video ads across 33 languages and locales without requiring advertisers to reshoot the original creative for every market. First spotted in October 2025 as an internal feature, Video Ads

Heads up for anyone running Shopping in the EEA. Free listings from Google Shopping look to be disappearing in the EEA. The space is going to price comparison services (CSS) instead. This is part of Google’s DMA compliance after the €460M EU fine in July. Google has been reshaping Search results all month, new aggregator