September 20, 2026

Google Merchant Center has expanded its product data specifications with clearer formatting guidance for its newer conversational attributes. The update adds technical names and file-format examples, making it easier for advertisers and feed managers to submit these fields correctly across different data sources. Key attributes with expanded documentation include: • Document link [document_link]• Question and […]

Google Chrome is introducing new experimental metrics to measure how ad-heavy websites feel to users. The metrics are being added to the Chrome User Experience Report (CrUX), which is based on real-world Chrome usage data. Chrome will measure four new signals: Ad Count – average number of ads visible on screen.Ad Density – percentage of

Google is testing a new ad format inside AI Mode, placing ads directly between AI-generated content. The format appears embedded within AI Mode answers, making ads feel more integrated with the surrounding content. It differs from several other AI Mode ad formats documented recently, suggesting this is a new experiment. Google is testing the format

OpenAI is testing ads that open a conversation with a brand’s AI agent inside ChatGPT, giving advertisers a way to handle customer questions before anyone reaches their website. Thanks for sharing Sachin Patel.

Google appears to have been testing the option to hide sponsored results within the Shopping tab. Previously, this feature was only available on the main “All” tab in Google’s SERP, but in recent days, it started appearing in the Shopping tab as well. Thanks for sharing Sachin Patel.

Google tests new sitelink design in sponsored ads, thanks for sharing Sachin Patel.