September 15, 2026

Google’s Site Kit plugin for WordPress has a new Site Goals feature that shows reports on key visitor actions, like cart checkouts and form submissions, right in your WordPress dashboard. It works by automatically detecting these actions and sending them to Google Analytics, so there’s no manual tagging or code needed. It picks up events […]

Google completed the global rollout of its updated Target CPA and Target ROAS bidding behavior for budget-limited campaigns on August 27, 2026, after beginning the rollout on August 17. The change means campaigns that had been outperforming their configured targets may now move closer to the actual CPA or ROAS targets set by advertisers. Google

Most people think running Google Ads is simple: 1️⃣ Create an ad2️⃣ Get clicks3️⃣ Make sales But anyone who actually manages Google Ads knows it’s much more complex than that.Behind every profitable account, there’s a system that includes: • Proper conversion tracking• Smart bidding strategies (tCPA / tROAS)• Search intent & keyword mapping• Audience signals

Google is testing Google Messages as a new option for Message assets in sponsored search results. Thanks for sharing Sachin Patel & Hana Kobzová.

Arpan Banerjee discovered that Google Ads is testing AI-written review summaries