September 11, 2026

Google is testing “Related searches based on your browsing” within sponsored search results. The feature could encourage users to refine their searches directly from the paid results section, potentially generating additional ad impressions without requiring an initial ad click. Via Anthony Higman

Google Shopping Ads with “X sold last week” label found by Barry Schwartz.

Google has updated its Google Ads location asset requirements with clearer terminology, new troubleshooting steps, and revised policy sections. The update adds guidance for tobacco, recreational drugs, and restricted targeting in personalized advertising, while also explaining how to fix certain location asset disapprovals through Google Business Profile. Google says the update does not change policy

Google Merchant Center’s AI performance report now includes AI Search intent, AI Search terms, and AI attributes, along with an updated help document. Via Brodie Clark & Barry Schwartz.

Google Ads is changing how first-party customer data is processed from October 19, 2026.The biggest change is that customer data will no longer need to be pre-hashed using SHA-256. Instead, the data will be encrypted before being sent to Google and then decrypted and matched inside a Trusted Execution Environment (TEE). The data processing terms

Google Ads has introduced Enhanced Matching for Customer Match, helping advertisers match customer lists with publisher data more effectively and privately. The key benefit, especially in Europe, is that it can improve matching for email addresses that aren’t tied to Google accounts, including domains such as Yahoo, Web.de, Live.com, and Outlook.com. This also makes proper

Google just announced a significant set of measurement updates aimed at helping advertisers get more value from their first-party data and better understand incrementality. A few updates that stood out: → Data Manager is coming to Google Analytics and DV360, making it easier to connect and activate first-party data across Google’s ecosystem.→ Enhanced Conversions are

Google Merchant Center is introducing product-level video support, allowing merchants to add videos directly to product listings instead of relying only on static images. Key requirements include: Aspect ratios: 9:16, 16:9, or 1:1Length: 6–240 secondsResolution: Minimum 720pFile size: Up to 500MB The main benefit is richer product presentations showing fit, texture, features, and functionality, with

𝐆𝐨𝐨𝐠𝐥𝐞 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐚𝐝𝐬 𝐜𝐨𝐮𝐧𝐭𝐢𝐧𝐠 𝐝𝐨𝐰𝐧 𝐲𝐨𝐮𝐫 𝐬𝐚𝐥𝐞 Spotted by Sachin Patel & Arpan Banerjee.

🚨 Google Ads Promotion Mode is starting to roll out credit to Arpan Banerjeefor sharing this update. Promotion Mode lets advertisers temporarily increase budget and adjust ROAS tolerance for a defined promotional period, with settings automatically reverting once the window ends.It currently supports Search and Performance Max campaigns in beta, but not Shopping or Display.