OpenAI has started rolling out GPT-6 Astra and this launch feels different from a typical model upgrade. Astra is reportedly OpenAI’s first model to reach its internal “Critical” cybersecurity capability threshold, which means access to its most advanced capabilities is being introduced cautiously and in phases. At the same time, OpenAI says Astra represents a […]
Google Tag Gateway for Advertisers is now out of beta on Akamai and Fastly. The beta labels have been removed from Google’s setup documentation, giving advertisers more stable options alongside Cloudflare. A small update, but a meaningful one for first-party measurement. Thanks for sharing Hana Kobzová.
Google Tag Gateway Expands Read More »
Credit to Conor Crummey for spotting Google Ads’ new conversational campaign creation feature. Give Google a URL + your goals, and AI can build the campaign for you. Big step toward AI-first campaign management but I’d still review everything before launch. Shared by Thomas Eccel.
Automated Campaign Creation Read More »
Arpan Banerjee discovered that Google is now showing extra number of sitelinks as +2
Google Tests +2 Sitelinks Read More »
Credit to Juozas Kaziukėnas for spotting an important shift in ChatGPT shopping results: He’s seeing evidence that ChatGPT’s product recommendations are increasingly and in some cases entirely sourced from merchant/brand product feeds, rather than Google Shopping or scraped product pages. That matters because feed-based results may show only the retailer supplying the feed, rather than
ChatGPT Shopping Shifts to Product Feeds Read More »
Arpan Banerjee discovered that Google is showing top audience in hyperlink for videos
Google Adds Top Audiences Read More »
Arpan Banerjee discovered that Google is now testing prefill for demand gen campaigns!
Google Tests Demand Gen Prefill Read More »
YouTube Creator Partnerships now includes Reach metrics in the Analytics tab, including estimated unique viewers and co-viewers across devices. Unique reach is available for up to 92 days and can be segmented by week or month. Credits to Hana Kobzová for spotting the update.
Google has quietly tightened the rules for YouTube bumper ads.Bumper ads are now officially defined as 5 to 6 seconds long — replacing the previous guidance of simply “6 seconds or shorter.” That may sound like a small wording change, but it matters for creative teams running ultra-short video. What changed: • Bumper ads must
Google Tightens Bumper Ad Rules Read More »