OpenAI quietly changed its ad policy “Medical, legal, and financial advice chats are no longer automatically excluded from ads.”. Meaning ads can now appear in sensitive advice-related conversations. Huge implications…
Thanks for sharing Anthony Higman
I just saw these new visuals of the new Google Tag Manager from Marthijn Hoiting! Looks good:), what do you guys think?
Google has officially introduced the new “Site Visits” asset for ads a feature that displays how many visits a website received directly within search ads. Why it matters: • Builds…
Thanks for sharing Hana Kobzová
VIVEK GUPTA shared that starting July 15, Google Ads will require Passkeys for certain actions to improve account security and create a safer advertising ecosystem. Key points: Advertisers should set…
But that doesn’t mean strategy matters less. It matters more. Most underperforming accounts don’t fail because Google Ads “doesn’t work.”. They fail because of: weak conversion tracking. poor landing pages.…
That’s the wrong way to think about it. They’re not competing journeys. They’re different ways of influencing the same customer. A real customer journey today might look like this: →…
They fail because of dozens of small ones that compound over time. Things like: weak conversion tracking. broad targeting. ignoring search terms. poor landing pages. stale ad copy. optimizing for…
The role is shifting from: “campaign manager”. to: AI-enhanced growth operator. In 2026, the advantage probably won’t come from: • manual bid tweaks. • endless keyword sculpting. • micromanaging campaigns.…
Most people are prompting Claude the wrong way for Google Ads. They ask things like: “Give me tips to improve my campaigns.”. And then wonder why the output feels generic.…
Most advertisers think “AI in Google Ads” means turning on Performance Max. It’s not. AI is only as good as the: • conversion signals. • data quality. • account structure.…
Google has introduced Partial SDF uploads in DV360, allowing advertisers to upload only the specific Line Item columns they want to update instead of full SDF files with 120+ columns.…
Thanks for sharing Arpan Banerjee
Search = Capture demand. People are already looking. Keyword-based targeting. High intent traffic. Best for immediate leads/sales. Bottom of funnel. Performance Max = Scale demand. Google finds more conversions for…
