VIVEK GUPTA shared that starting July 15, Google Ads will require Passkeys for certain actions to improve account security and create a safer advertising ecosystem.
Key points:
Advertisers should set up a Passkey in advance.
Setup steps:
Visit the Google Passkey setup page
Click “Create a Passkey”
Enter your account password
Confirm by clicking “Create a Passkey”
Passkeys replace traditional passwords with more secure login methods such as:
Fingerprint
Face scan
Device screen lock
The post encourages advertisers and agencies using Google Ads to enable Passkeys before the requirement takes effect.

