Google has officially introduced the new “Site Visits” asset for ads a feature that displays how many visits a website received directly within search ads.
Why it matters:
• Builds instant trust with visible traffic numbers
• Can improve CTR by signaling popularity
• Requires no extra setup
• Works across multiple campaign types
Example: ads can now show signals like “10K+ visits in past month” directly in the ad experience.
The bigger takeaway? Google is leaning harder into social proof inside paid search and advertisers with strong traffic momentum may gain a meaningful performance edge.
Thanks for sharing Hana Kobzová
