May 2026

Most people are using AI like a chatbot

The real leverage is turning your workflows into reusable AI systems. I’ve been experimenting with this for Google Ads: → upload campaign exports. → Claude analyzes the account. → the…

Google Ads checklist

Set up. Optimize. Scale. 1. SETUP. ☐ Create a Google Ads account (or link to existing) ☐ Install conversion tracking (Google Tag / GTM) ☐ Link Google Ads with Google…

Expantion of UCP checkout

Google is expanding its Universal Commerce Protocol (UCP) checkout from AI Mode into regular Google Search results. This allows users to buy products from search via a “Buy” button, without…

New ways to buy ChatGPT ads

OpenAI is expanding ChatGPT ads by introducing new ways for businesses to buy and manage campaigns while maintaining user privacy and separation from core responses. Advertisers can now access ads…

Vehicle Ads Now Available in Standard Shopping Campaigns

Big update from Google: Vehicle ads are no longer limited to Performance Max. You can now run them via Standard Shopping campaigns in Google Ads. What’s new: Vehicle ads now…

Spotted by Hana Kobzová

Google Ads Update: Call Recording Will Default to ON

Starting July 1, 2026, Google Ads will automatically set call recording to “Yes” for accounts with no prior selection. What you need to know: Applies only if you haven’t chosen…

Spotted by Anthony Higman & Hana Kobzová

New in Google Merchant Center: Add Products with AI (Beta)

As of May 5, 2026, Google Merchant Center is rolling out a new option: “Use AI to add products – beta”. What it does: Lets you create product listings using…

Big update from Google Analytics!

Cross-channel conversion reporting data is now available via the Data API (alpha), giving developers direct access to both paid and organic performance insights programmatically. This opens up a lot of…

Big changes coming to Google Tag Manager

At Google Marketing Live 2026, GTM gets a big update! TL;DR: GTM containers will become Google Tags (optional upgrade). What this doesn’t mean: No automatic data collection to GA4 /…

Thanks for sharing Simo Ahava

Why Meta Conversions API (CAPI) isn’t enough anymore

Most teams think their tracking is “done” once Meta Pixel + CAPI are set up. But here’s the reality. Performance is declining not because tracking is broken, but because data…

Dynamic Remarketing Explained

Most people think remarketing works like this: Show ads → Remind users → Hope they come back. But that’s not what actually drives results anymore. Welcome to Dynamic Remarketing 👇.…

Customer Lifecycle Goals explained

Most people optimize campaigns like this: Get conversions → Lower CPA → Scale. But that’s not how growth actually works anymore. Welcome to Customer Lifecycle Goals 👇. Instead of optimizing…