Some Google Ads problems don’t look like problems. They don’t break your account overnight. They don’t trigger warnings. They just slowly drain your budget. Things like: → Slightly wrong conversion…
Starting September, all DSA campaigns will automatically upgrade to AI Max a smarter, AI-powered way to scale Search performance. What’s new: - +7% more conversions on average. - Better targeting…
Just got this from Renaldo Spin looks like an alpha/beta test for partner selection inside Performance Max 👀. If this is rolling out more widely, it could be a pretty…
This is how I look at every account: → Traffic (are you targeting the right intent?) → Landing page (is the offer clear?) → Conversion (does it actually convert?) →…
Google Ads launched “App Consent Insights”, a new diagnostics tool that helps you evaluate how well your app’s Consent Mode is working. What it shows: - A Consent Rating (Excellent…
Thanks for sharing Thomas Eccel
Google Ads just made influencer marketing a whole lot easier. The YouTube Creator Partnerships overview now shows you creators who already mention your brand no more manual prospecting. And the…
→ Low CPC (but no conversions) → High impressions (but no sales) → Lots of clicks (but no qualified leads) → “Top position” (but still unprofitable) These are vanity metrics.…
Most Google Ads accounts don’t have a traffic problem. They have a structure-and-signal problem. What’s working right now: • Intent-driven keyword strategy (not “1 keyword = 1 ad group”) •…
If your Google Ads aren’t profitable… Don’t scale. Audit. This takes 5 minutes and will catch most issues: → Is your conversion tracking actually accurate? → Are you optimizing for…
They have a decision problem. Same platform. Same budget. Completely different results. Why? Because small choices compound: ❌ Run 1 campaign for everything. ✅ Segment by intent & funnel stage.…
So here’s the simple version of what actually works: Start with who you want. Turn that into high-intent searches. Group tightly. Match your ad to what they’re already thinking. Track…
Most Google Ads accounts don’t fail because of the platform. They fail because of bad assumptions. Here are a few I still see in 2026: → “Smart bidding = set…
