Google Ads News

April 2026

293 updates from April 2026, newest first.

Thursday

23 April 2026

Tuesday

21 April 2026
Policy

Update to Gambling and Games Policy: Alberta, Canada

Google has announced an update to its Gambling and Games policy, allowing online gambling ads in Alberta, Canada, starting May 4, 2026. The change permits advertising from operators authorized by…

Google Introduces AI-Qualified Call Leads

Google Introduces AI-Qualified Call Leads (April 21, 2026) Google has introduced AI-qualified call leads in Google Ads, enhancing how call campaign performance is measured. Instead of relying mainly on call…

ChatGPT Ads

ChatGPT Ads interface 🚨

ChatGPT has started testing CPC (cost-per-click) ads for some advertisers, allowing campaign goals like Reach or Clicks and setting a max CPC bid of $3–$5. Credit to Juozas Kaziukėnas &…

AI-Powered Assistent in Yelp

Yelp is pushing deeper into AI with a new assistant that helps people search, compare, and book in one conversation. It can recommend businesses, explain why they match, and complete…

Policy

New AI safety features in Ads Advisor

Google is adding new AI safety features to Ads Advisor and this feels like a practical step forward. The update helps advertisers spot policy issues earlier, monitor account security around…

ChatGPT Ads

ChatGPT Ads interface 🚨

ChatGPT has started testing CPC (cost-per-click) ads for some advertisers, allowing campaign goals like Reach or Clicks and setting a max CPC bid of $3–$5. Credit to Juozas Kaziukėnas &…

Demand Gen & YouTube

New CTA

Arpan Banerjee discovered that YouTube is testing a new CTA!

Lift Studies update

Thomas Eccel discovered that lift studies have moved to the experiment page.

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