April 2026

The Anatomy of a Google Search Ad

Most people think Google Ads is about writing a clever headline. It’s not. It’s about building a system that makes your ad feel like the exact answer to a search.…

3 easy ways to shop for spring with Google

Spring trends are popping think cropped pants, kitten heels and coral lipstick. To make shopping easier, Google highlights three simple tools: • Circle to Search → spot an outfit you…

Google Ads Forecasting Gets More Practical

Google Ads API v24 simplifies keyword forecasting and it’s a notable shift. Google has updated GenerateKeywordForecastMetrics, moving toward a more focused and consistent forecasting model aligned with actual campaign performance.…

Google Ads gambling and games update

On May 04, 2026, Google Ads will update its Gambling and games policy to allow online gambling advertisements in Alberta, Canada, for entities authorized by the Alberta Gaming, Liquor and Cannabis Commission…

If your Demand Gen ads are stuck “in review”… it’s not just you

Advertisers are reporting 7+ day delays — with no policy flags, no warnings, and no clear reason. What’s weird: • It’s only impacting Demand Gen. • Search & Performance Max…

How to Google Ads

Most people lose money on Google Ads for one simple reason: They treat it like a traffic tool… instead of an intent capture machine. So I made a one-page cheat…

Microsoft Advertising Launches AI Max 

Microsoft Advertising Launches AI Max (April 25, 2026) Microsoft has introduced AI Max, a new suite of features for Search campaigns designed to improve ad performance using AI. Core capabilities:…

Microsoft Chooses Buyouts Over Layoffs

Microsoft is offering voluntary retirement buyouts to up to 7% of its U.S. workforce (about 8,750 employees) the first program of its kind in the company’s 51-year history. Eligibility is…

Meta plans to cut 10% of its workforce

Meta plans to cut 10% of its workforce (around 8,000 employees) starting May 20, as it shifts resources toward artificial intelligence. The company will also cancel hiring for 6,000 open…

New Image to Animation tool

Google is rolling out new updates ahead of Marketing Live, including an “Image to Animation” tool. This feature uses AI to turn static images (like product photos or banners) into…

Thanks for sharing Dario Zannoni