Google Ads News

April 2026

293 updates from April 2026, newest first.

Thursday

16 April 2026

Phishing alert for Google Ads advertisers

Fake Google Ads email invites are being used to trick users into granting account (MCC) access. Red flags: • Gmail sender addresses. • Suspicious access links. • Unknown companies requesting…

PMax

Heads up for Google Ad Grants advertisers

Since February 3, Performance Max ads appear to have stopped serving on Google Maps. In the Channel performance report, Maps is showing 0 impressions and $0 spend while Google Search…

Select Eligible Campaigns

Hana Kobzová discovered that Google has added a new feature to its bulk ad review process that allows advertisers to select ads from specific campaigns when requesting ad revision in bulk.

Conversions

Set up in Google Tag Manager

Google Ads appears to be testing a new “Set up in Google Tag Manager” button directly within the conversion setup flow, thanks for sharing Natasha Kaurra & Hana Kobzová!

Demand Gen & YouTube

Display & Video 360 API — April 2026 Update

Google has released its April 2026 update to the Display & Video 360 API, introducing several enhancements for advertisers and developers: Expanded support for additional Exchange and ThirdPartyVendor values. New…

Thanks for sharing Arpan Banerjee

Performance isn’t always going up

AI users are noticing something uncomfortable: performance isn’t always going up. This week, Anthropic’s Claude is facing backlash from developers who say the model feels worse, less accurate, less reliable, and…

AI Max

R.I.P. DSA – Welcome AI Max

AI Max for Search is exiting beta and replacing Dynamic Search Ads (DSA). Transition Timeline. Now: New tools are available to help advertisers transfer DSA settings and data into standard…

Demand Gen & YouTube

New Google Merchant Center attributes

Google just officially announced new Merchant Center attributes for 2026 but many were already quietly available earlier. What’s new: Handling Cutoff Time (product-level) Set different shipping cutoff times per product,…

Wednesday

15 April 2026

Google May Act on Spam Reports

Google has clarified that spam report submissions may now be used for manual actions. It also says that if action is taken, the text submitted in the report can be…

AI Max

AI Max Leaves Beta

Google is moving AI Max out of beta for Dynamic Search Ads, with stronger targeting, creative improvements, and more controls. A clear step toward more AI-driven campaign management.

Tuesday

14 April 2026

Ad Disapprovals Without Warning

Advertisers are reporting a wave of unexplained Google Ads disapprovals, with campaigns flagged for DNS and 500 server errors even though landing pages appear to be working normally. Reports suggest…

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