April 2026

Meta Takes the Lead

Big shift in digital advertising: Meta is projected to overtake Google in global ad revenue for the first time. The reason is pretty clear. Advertisers are leaning harder into platforms…

Important Google Analytics & Google Ads update

Google has announced changes to simplify how data is collected and used, while placing even more emphasis on user consent. What’s changing? Google Ads settings will take greater control over…

Thanks for sharing Arpan Banerjee

This tool F*cks up your remarketing

And a lot of people have it on 😭. I'm talking about optimized targeting. This future is going beyond your targeting setting... This is something you do not want if…

GA4 Tip

Opening a new GA4 account? Always check the user and event data retention settings!

Facebook Ads vs. Google Ads: View-Through Conversions Simplified

Okay, let’s get to it. Facebook’s like, Oh, they saw your ad? Cool, we’ll count it if they buy later.”. Google’s more like, Nah, if they didn’t click, it doesn’t…

Meta vs. Google Ads: Daily Spending Limits

Here’s the real breakdown: Meta Ads. Meta can spend up to 175% of your daily budget on high-performance days, but no worries they keep the weekly spend in check. Over…

Master the 5-Step ChatGPT Prompt Formula

Want better results from ChatGPT? Use this simple formula to craft effective prompts every time: Context – Set the scene. Example: “You’re a tech-savvy content writer with a passion for…

Google product rating in Youtube Shorts

Arpan Banerjee discovered that Google product rating is now showing on YouTube Shorts!

How to use ChatGPT memory right

ChatGPT has memory but most people aren’t using it right. If you want smarter, faster, more relevant answers, don’t just type “Remember me or my tone”. Instead, try this: ❌…

Steal Traffic From Your Competitors Strategy

A classic strategy to start testing with.