š° Big Budgets vs Small Budgets Different PPC Strategies
Not all ad accounts have the same budgetā¦ But budget size should shape your strategy, not limit your success. Hereās the real difference. šµ Big Budgets. ā¢ Can rely moreā¦
Monday
23 March 2026
Most advertisers focus on getting more conversions
Few focus on making sure those conversions are counted correctly. If you track purchases in Google Ads without using a transaction ID, your data may be wrong. Hereās why. Whenā¦
Most content doesnāt fail because itās bad
It fails because itās written for the wrong reader. Too many people write to impress colleagues. They use jargon. Frameworks. Trendy ideas. Other experts nod. Engagement goes up. But revenueā¦
Conversions
How Enhanced Conversions Track Cross-Device Sales
1. User Clicks Your Ad on Mobile. Someone searches on Google using their phone. They click your ad and visit your website. 2. User Shares Contact Details. Later they may:ā¦
High-converting landing page structure
Most landing pages donāt have a traffic problem. They have a conversion problem. You donāt need more visitors. You need more of them to BUY. Hereās what actually moves revenue:ā¦
“ROAS is high, so we’re good”
Not always. Dmitry Nekrasov made a cheat sheet for metrics that sound good, but actually mislead. ā Some hide problems. ā Some look fine, but slow you down. ā Someā¦
One of the fastest ways to stall your growth in marketing isnāt bad strategy
Itās defensiveness. This quote hits especially hard in performance marketing, where: ā experiments fail more often than they win. ā feedback usually comes in the form of numbers, not compliments.ā¦
ChatGPT Ads
ChatGPT is introducing Ads
You canāt treat ChatGPT ads like a normal ad placement. Hereās how OpenAIās ChatGPT ads setup actually works ā. ChatGPT ads are essentially a contextual, in-chat placement model. But insteadā¦
AI Max
You canāt run AI Max like a normal Search campaign
Hereās how Googleās AI Max workflow actually works ā. AI Max is essentially a Performance Max-style upgrade for Search. But instead of optimising around keywords and ads, it optimises aroundā¦
ChatGPT Ads
New research on AI & jobs just dropped!
New research on AI & jobs just dropped, and the results might surprise you. Key takeaways from a major 2026 study on AI and the labor market: 1ļøā£ AIās realā¦
Demand Gen & YouTube
The Top Sport Podcast Lineup
YouTube has introduced a new advertising offering called the Top Sports Podcast Lineup, designed to help brands connect with sports fans through popular sports podcasts on the platform. The moveā¦
Google x DocMorris
Google has announced a partnership with DocMorris, a major European online pharmacy, to develop a more personalized digital healthcare experience using artificial intelligence. The collaboration focuses on creating a digitalā¦
