Hidden patterns from metric overlaps
You think you know what’s going on… Until you look at the second metric. That’s because many issues in e-commerce only show up when two metrics overlap. So Dmitry Nekrasov…
Monday
23 March 2026
Metrics average don’t explain
Averages don’t explain. Segments do. Your average CR is 3%. Great, right? But if first-time buyers convert at 0.5% and repeat buyers at 8%, is 3% a good number? This…
The Ideal ROAS
Great pictures from Producthero that shows that to set the ideal ROAS (Return on Ad Spend) target for your Google Ads, it’s essential to balance between profitability and revenue(or even…
Conversions
7 Surprising Findings From Study of 15,000+ Google Ads Accounts
A large analysis of more than 250,000 performance reports from over 15,000 Google Ads accounts revealed several important insights about paid search performance. 1. Many advertisers waste significant budget. The…
Demand Gen & YouTube
Alphabet / Google Ecosystem in 2026
Alphabet is far more than a search engine. It operates one of the largest technology ecosystems in the world, spanning AI, advertising, cloud infrastructure, robotics, health science, and autonomous vehicles.…
Conversions
Your Google Ads Algorithm is bidding on blind data
f you’re still relying only on browser pixels in 2026… You’re probably losing conversions. Missing data = confused algorithms = wasted ad spend. Server-side tracking can fix that. Instead of…
Sunday
22 March 2026Scale your net profit
Most advertisers are scaling spend. Very few are scaling profit. ROAS tells you how much revenue your ads generate. But it ignores the costs that actually decide if your business…
Conversions
Meta ROAS is often inflated
Here’s why most Meta accounts aren’t actually optimizing for profit ↓. “Performance” in Meta usually means revenue. But revenue ≠ profit. That disconnect is where growth stalls. This is the…
POAS vs ROAS
Most marketers optimize for ROAS. But ROAS can be misleading. Two products can show the same ROAS while having completely different profitability. Example: Product A. Price: $100. Cost: $80. Profit:…
New Customers vs Returning Customers
Most Google Ads accounts optimize for conversions… but they rarely separate new vs returning customers. That’s a mistake. Because the economics are completely different. New Customers. • Higher CPA. •…
NC-ROAS vs NC-POAS
Most brands measure new customer acquisition the wrong way. They optimize for: NC-ROAS (New Customer Revenue on Ad Spend) Revenue from new customers ÷ Ad spend. Sounds logical. But there’s…
LinkedIn’s Feed upgrade with advanced ai
LinkedIn is upgrading its Feed using advanced AI so professionals see more meaningful and career-relevant content. Instead of relying mainly on keywords or popularity, the new system understands the deeper…
