Certified merchants can now promote: • Prescription drug subscriptions. • Prescription drug bundles (drug must be the primary product) • Recurring prescription consultation services. To qualify, pharmacies must maintain certification,…
VRC Non-Skip ads are now globally available in Google Ads unlocking AI-optimized, non-skippable reach on YouTube CTV screens. Google is rolling out VRC (Video Reach Campaign) Non-Skips, expanding how brands…
If you truly know your profitability and Customer Lifetime Value (CLV), POAS actually makes aggressive scaling easier especially for new customer acquisition. Instead of being restricted by a blanket ROAS…
When an AI company founded on the promise of “benefiting humanity” signs a deal with the military, backlash is inevitable, and that’s exactly the firestorm Sam Altman now finds himself…
February data shows meaningful shifts in AI Overview citation visibility: Key Movements: - Reddit and YouTube: Slight decline in citations. - Biggest Winner: Google self-citations have doubled. - E-commerce: Shopify…
New research from SparkToro & Datos (Semrush) challenges how we think about “search.”. Instead of looking only at traditional search engines, the study analyzed desktop search activity across 41 major…
Criteo is now the first ad tech partner integrating with OpenAI’s advertising pilot in ChatGPT (Free and Go, U.S.). This is a structural shift. For years, digital advertising has lived…
Google will update its “Other Restricted Businesses: Government Documents and Services” policy on March 17, 2026. Advertisers promoting Business Identifiers and targeting only India will not need to qualify as…
ChatGPT is launching ads so Elias Malm put together a complete guide to LLM advertising. Last week, OpenAI visited Elias his office in Stockholm. At the same time, he keeps…
How to set-up a Google Ads Campaign in 5 minutes! Link to the video: https://lnkd.in/eQjwF4sU.
The sentiment around OpenAI is changing a bit for some people since ChatGPT took the opportunity to work with the US military. Anthropic declined, and also wants no Ads. While…
