March 2026

Most advertisers are scaling spend

Very few are scaling profit. ROAS tells you how much revenue your ads generate. But it ignores the costs that actually decide if your business makes money. Think about it.…

If you’re still relying only on browser pixels in 2026…

ou’re probably losing conversions. Missing data = confused algorithms = wasted ad spend. Server-side tracking can fix that. Instead of depending on the user’s browser, you send clean, verified conversion…

Unusual recommendation

Anthony Higman discovered this unusual recommendation to target only audiences!

Changes to new Customer Match users in the Google Ads API

Thanks to Arpan Banerjee for sharing this update with me! Google Ads has announced upcoming changes to Customer Match uploads in the Google Ads API. Starting April 1, 2026, developers…

🚨 BIG META UPDATE 🚨

Meta is updating its ad measurement to better reflect how people interact with ads on social media and to align reporting with third-party analytics tools. Main changes: Click-through attribution will…

Build to Order

Google just launched a new value for vehicles built to order. For more information, check the video from Emmanuel Flossie: https://lnkd.in/e7XiXYQB.

Google Merchant Center Subscription Model Update

Google Merchant Center Subscription Model Update shared by Emmanuel Flossie, check it here: https://lnkd.in/eqzF7272.

Meta just introduced new “Location Fees”

Here’s what advertisers need to know 👇. Meta will begin adding extra charges to cover Digital Service Taxes (DST) in certain countries. Current rates: 🇦🇹 Austria – 5%. 🇫🇷 France…

Physical goods subscriptions expansion: Alcohol

Physical goods subscriptions policy will be updated to formally include alcohol (for example, Wine Clubs) for eligible merchants in the United States.

Google now strongly recommends 1500 × 1500 images for product feeds

A new, prominently placed notice on the Merchant Center “image_link” help page advises advertisers to use images near or above 1500 × 1500 pixels to ensure best performance across all…

Spotted by Hana Kobzová

New Universal Commerce Protocol guidance

Google just published new guidance on its Universal Commerce Protocol (UCP) and how it enables AI-driven, on-Google checkout. Key takeaway for merchants: UCP can power a native “Buy” button on…

Thanks for sharing Hana Kobzová

Sponsored options in the area

Google is testing a new label in Search: “Sponsored options in the area.”. The new sponsored section is appearing in certain local queries and highlights nearby businesses under a clearly…