Here’s what advertisers need to know 👇
Meta will begin adding extra charges to cover Digital Service Taxes (DST) in certain countries.
Current rates:
🇦🇹 Austria – 5%
🇫🇷 France – 3%
🇮🇹 Italy – 3%
🇪🇸 Spain – 3%
🇹🇷 Turkey – 5%
🇬🇧 United Kingdom – 2%
Important: These fees are based on where your ads are delivered (impressions) not where your business is located.
If you’re running campaigns in these markets, your effective CPM just increased.
The fees are set to begin in April 2026.
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