Google Ads News

February 2026

138 updates from February 2026, newest first.

Thursday

12 February 2026

Facebook’s new creative features

Facebook is rolling out new creative features powered by Meta Platforms, Inc.’s AI that make it easier for people to express themselves across profile photos, Stories, Memories and Feed posts.…

GA4 & GTM

Looker Studio updates

Looker Studio Pro for Google Workspace. You can now purchase a Looker Studio Pro subscription directly via the Google Workspace Admin console. This makes provisioning and license management fully centralized…

AI Max

7 new Google updates

Google just announced 7 real updates that will reshape how ads and commerce work in 2026. Short version ↓. Based on Google's new roadmap. AI Mode gets its own native…

ChatGPT Ads

Ads in ChatGPT

Shout-out to Juozas Kaziukėnas for uncovering how the upcoming ChatGPT ads system is shaping up. Really interesting (and important) findings: Ads in ChatGPT are coming, and there will be a…

Wednesday

11 February 2026

Google Unveils WebMCP

Google has launched a preview of WebMCP, a new way for AI agents to interact directly with websites. Instead of guessing how a site works, AI can use structured instructions provided…

Recommended experiments

Google is rolling out recommended experiments directly inside the Google Ads Experiments dashboard. Advertisers now receive preconfigured test ideas — from bidding strategies to creative variations — based on their account…

Microsoft Ads

New AI Performance report 

Microsoft has introduced a new AI Performance report inside Bing Webmaster Tools. This is the first official dashboard from a search platform that shows how your content is surfaced inside…

AI Max

You can’t run AI Max like a normal Search campaign.

Here’s how Google’s AI Max workflow actually works ↓. AI Max is essentially a Performance Max-style upgrade for Search. But instead of optimising around keywords and ads, it optimises around…

ChatGPT Ads

 ChatGPT will start testing ads this week.

That’s the real headline. According to CNBC, OpenAI will begin testing ads inside ChatGPT this week, following internal updates shared by Sam Altman. Not a future roadmap. Not a vague…

Seen something new in your account?

Send me the screenshot