February 2026

Google Ads API developer token Delays

Google confirms delays in Google Ads API developer token reviews due to high demand following the launch of Explorer Access and new API tools. Extra reviewers have been added and…

Google Mobile Ads SDK Version 13.0.0

Google has released Google Mobile Ads SDK for iOS v13.0.0, raising the minimum iOS target to iOS 13 and introducing the new large anchored adaptive banner API for improved banner…

Thanks for sharing Arpan Banerjee

Improved website event data collection

Google Tag Manager now sends a wider range of Google Ads website events automatically, reducing the need for manual event configuration and improving overall data consistency. According to Google, advertisers…

YouTube reach, views, and engagements

Google Ads has renamed the YouTube campaign objective group from “Awareness and consideration” to “YouTube reach, views, and engagements”.

Thanks for sharing Aditya shrivastava

115,000 subscribers

When I started this Google Ads newsletter, the goal wasn’t “grow a list”. It was simple: make sense of everything that’s changing in Google Ads and turn updates into actual…

India Ends Personalized Ads for Rummy & DFS Apps

Starting February 5, 2026, Google no longer allows personalized targeting for App campaigns promoting Rummy and Daily Fantasy Sports apps in India. Only non-personalized delivery is permitted for this vertical…

One unexpected lesson I learned from PT boxing

Getting help is a cheat code. I came in thinking I would mainly learn how to punch harder. What I actually learned was how much faster you grow when someone…

One thing I keep noticing in this industry

The PPC community is genuinely one of the most supportive communities I’ve ever been part of. Not competitive in a toxic way. Not hiding knowledge. Not afraid to say “I…

Discover update

Google has launched the Discover update!

🚨Big Pmax Update 🚨

Matteo Braghetta discovered that Google is rolling out controlled A/B testing for creatives directly inside Performance Max!