Google Ads News

February 2026

138 updates from February 2026, newest first.

Saturday

14 February 2026

Anthropic Raises $30B at $380B Valuation

Anthropic announced it has raised $30 billion in a Series G funding round, bringing its post-money valuation to about $380 billion, one of the largest private funding rounds in tech.…

Looker Studio update !

Two practical improvements rolled out: Pro users can now change the Google Cloud billing account linked to a Looker Studio Pro subscription without losing access to Pro assets. No downtime,…

ChatGPT Ads

Gemini Grows ChatGPT Leads in Daily Use

In a quiet corner of the tech newsroom, Google unveiled a confident message: Gemini was finally closing the gap with ChatGPT. The headline numbers looked impressive, and for a moment…

ChatGPT Ads

ChatGPT at 12% of Google Search, 190× Less Traffic

An Ahrefs analysis estimates that **ChatGPT handles about 12 % of the search-like query volume that Google processes for things people traditionally search for on Google. However, Google still sends…

Policy

Crypto Advertising policy update

Google will update its crypto advertising policy for Indonesia in February 2026: only licensed crypto exchanges and software wallets approved by Otoritas Jasa Keuangan (OJK) and certified by Google will…

Conversions

New Customer Value Now Based on Target ROAS

According to Andrew Lolk you can now suggest a new-customer conversion value based on your chosen target ROAS, instead of requiring a manually set value. He sees this as an…

Friday

13 February 2026
ChatGPT Ads

You can’t treat ChatGPT ads like a normal ad placement

Here’s how OpenAI’s ChatGPT ads setup actually works ↓. ChatGPT ads are essentially a contextual, in-chat placement model. But instead of optimising around audiences, cookies, or user profiles, it optimises…

People talk about discipline

Few show what it actually looks like. Discipline looks like: Doing the work without negotiating with yourself. Following the plan even when the energy is low. Repeating boring actions until…

Google dropped a prompt engineering guide.

Free to download. No paywall. No signup. Just pure AI knowledge. - Real-world examples. - Step-by-step prompt tactics. - Advanced patterns for coders (CoT, ReAct, ToT) - Learn how to…

Thursday

12 February 2026
GA4 & GTM

Build a profitable Google Ads system

The exact 4-step setup I use to launch and fix Google Ads accounts for growth-focused teams and agencies. THE FOUNDATION (STRUCTURE + INTENT) → Build campaigns only when different settings…

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