Google has introduced a new Scenario Planner interface for Meridian, making its open-source Marketing Mix Modeling (MMM) solution significantly more accessible for marketers. The update removes the need for technical…
Thomas Eccel discovered that Text Guidelines is now rolling out to more accounts!
Google partners with Shopee owner Sea to develop agentic AI for e-commerce and gaming what it means for advertisers. Google and Southeast Asian tech company Sea Ltd announced a new…
Ivan Cicconi discovered that Google has just rolled out the Projection Plans (Beta) within the Cross-channel budgeting section!
Microsoft Clarity has launched AI Citations, a new beta feature designed to help websites understand their visibility within AI search and answer engines. The feature provides end-to-end insight into how…
Thomas Eccel is Finally seeing where Performance Max is showing !
Thomas Eccel discovered that G𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐚𝐝𝐝𝐞𝐝 𝐞𝐱𝐚𝐦𝐩𝐥𝐞𝐬 𝐨𝐟 𝐡𝐨𝐰 "𝐋𝐚𝐧𝐝𝐢𝐧𝐠𝐞 𝐏𝐚𝐠𝐞 𝐈𝐦𝐚𝐠𝐞𝐬" 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐮𝐬𝐞𝐝 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐏𝐌𝐚𝐱 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬!
TikTok has launched new AI-powered ad formats in Europe aimed at entertainment marketers, helping streaming platforms and event promoters reach audiences with more personalized content. What’s new: Streaming Ads: AI-driven…
On its latest earnings call, Airbnb shared an interesting early signal: traffic coming from AI chatbots is converting at a higher rate than traffic from traditional Google search. CEO Brian Chesky noted that while…
Meta has started rolling out Manus AI tools inside Ads Manager, bringing generative AI and workflow automation directly into the campaign environment. Instead of jumping between platforms, advertisers can now leverage…
Perplexity just ditched ads, and that decision says a lot about where AI search is heading. Perplexity AI has officially stopped running ads on its platform. The reason? User trust. According…
Here’s why most Meta accounts aren’t actually optimizing for profit ↓. “Performance” in Meta usually means revenue. But revenue ≠ profit. That disconnect is where growth stalls. This is the…
