A study of 500+ accounts shows that Performance Max often serves ads for exact-match search terms, even when Search campaigns contain those keywords. This overlap happened in 91.5% of accounts,…
Google has started factoring sitelinks into its evaluation of asset group diversity, alongside headlines, descriptions, and creatives. This means asset groups without sitelinks may be rated lower (e.g. "Good" instead…
A recent study by METR found that experienced open-source developers were 19% slower when using AI coding tools like Cursor Pro and Claude Sonnet. Despite expecting a speed boost, developers…
Semrush analyzed 5,000 keywords and found that Perplexity aligns most closely with Google Search, showing a 91 percent domain and 82 percent URL overlap. Google AI Overviews followed with 86…
If you're still using Additional Scripts or checkout.liquid, your Google Ads, Meta, GA4, and GTM tracking will stop working. Shopify is killing legacy scripts. You need to switch to Custom…
Since when can you show Google Merchant Center promotions to specific audiences only? You can now. GMC promotions those special offer banners like “10% off” or “Free shipping” have traditionally…
New analysis reveals that AI tools like ChatGPT treat Google results in a manner that differs significantly from that of humans. While people click on the first result 27.6% of…
Backlinko published a new CTR study based on 4 million Google search results. The data is a must-read for anyone working in SEO or PPC. Key insights: CTR by position.…
Starting 4 September 2025, Google Ads will automatically apply a new asset optimisation to all Demand Gen single-image ads. This feature generates adaptive layouts using your existing images and headlines…
Cloudflare Accuses Perplexity of “Stealth Crawling” Blocked Websites. Cloudflare has published a detailed report alleging that Perplexity an AI-powered search startup, has been bypassing robots.txt and firewall restrictions by disguising…
Hana Kobzová discovered that Google is asking advertisers to update brand guidelines in Pmax!
OpenAI is prototyping a checkout system within ChatGPT, allowing users to complete purchases without ever leaving the chatbot. This is more than just a technical integration. It’s a seismic shift…
