Semrush analyzed 5,000 keywords and found that Perplexity aligns most closely with Google Search, showing a 91 percent domain and 82 percent URL overlap.
Google AI Overviews followed with 86 and 67 percent, while Google AI Mode had lower overlap at 54 and 35 percent. ChatGPT showed the least similarity to Google, aligning more with Bing.
The most cited sources across AI tools were Reddit (40 percent), Wikipedia (26 percent), and YouTube (24 percent).
Semrush concludes that strong organic rankings often carry over into AI-generated results, reinforcing the importance of SEO for AI visibility.
Source: https://lnkd.in/eBXK_yz6
