WhatsApp for Businesses updates
Jay P discovered that Meta has introduced major updates to WhatsApp for businesses, turning it into a more powerful sales and support channel. Key changes include: Centralized campaign management: Businesses…
Sunday
6 July 2025
Saturday
5 July 2025
Conversions
Update to bidding models
Starting September 30, 2025, Google Ads will gradually update bidding models to use the conversion_environment field for imported in-app conversions via the Google Ads API. This field helps improve attribution…
Restricted Drug Term Personalization Certification
Update! Advertisers in the US, Canada, and New Zealand must apply for the Restricted Drug Term Personalization Certification to use Google’s personalized targeting tools for promoting products with Restricted Drug…
GA4 & GTM
Release notes for Google Tag Manager
You should now serve all Google scripts like gtag.js and gtm.js via the Web container client. The GA4 client no longer supports dependency serving for these scripts. Existing setups using…
Conversions
Microsoft Advertising Retires Target CPA and ROAS for New Campaigns
Starting August 4, Microsoft Advertising will retire Target CPA and Target ROAS as standalone bidding strategies for new campaigns. Instead, advertisers must use Maximize Conversions or Maximize Conversion Value, with…
Phone Numbers for Message Assets
Arpan Banerjee just got the message that Google Ads to Require Verified Phone Numbers for Message Assets!
Conversions
NO Consent = No Tracking
Microsoft Ads is now blocking your interface with a Consent Mode pop-up. If you're advertising in the EEA, UK, or Switzerland, this affects you immediately. Not that if you do…
Policy
Summary of Google Ads Policy Update – July 2025
Starting July 16, 2025, Google will update its Cryptocurrencies and related products policy to clarify requirements for advertising cryptocurrency exchanges and software wallets in Canada. Key Points: - Advertisers targeting…
ChatGPT Ads
Apple might power Siri with OpenAI or Anthropic
Apple is testing third-party AI models to revive its struggling voice assistant. According to Bloomberg, Apple has asked OpenAI, Anthropic, and Google to run their LLMs like ChatGPT, Claude, and…
Policy
BREAKING: Cloudflare will now block AI crawlers by default
Cloudflare is taking a stand: from now on, it will block known AI bots from scraping websites automatically. AI companies have been crawling the web for years, often without permission…
Thursday
3 July 2025
Conversions
Start with better tracking!
If you track better than your competition, you can have an advantage in Google Ads. Start with better tracking use: - Server-side tracking. - POAS + Conversion booster (e-com) -…
