Summary of Google Ads Policy Update – July 2025

Starting July 16, 2025, Google will update its Cryptocurrencies and related products policy to clarify requirements for advertising cryptocurrency exchanges and software wallets in Canada.

Key Points:

– Advertisers targeting Canada must be registered with FINTRAC (CANAFE) as a money services business.
– All local legal requirements must also be met.
– Advertisers must be certified by Google to run these ads.

The policy applies globally to all accounts advertising restricted financial products.

Violations won’t result in immediate suspension Google will issue a 7-day warning before taking action.

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