Microsoft Ads
I am telling you PPC is easy 🤡
Really easy. You only have to do these things that Teodor Yordanov shared: - Try to resolve ad disapprovals for non-relevant policy violations every single day. - Use Standard Shopping…
Thursday
3 July 2025
New Feature Alert!
Google launched the new Search Console Insights report, now with deeper integration with the Performance report. This update streamlines workflows, helps you spot opportunities to boost your site’s performance, and…
Recommended title structure by Google
Apparel: Brand + Gender + Product Type + Attributes (Color, Size, Material) Consumable: Brand + Product Type + Attributes (Weight, Count) Hard Goods: Brand + Product Type + Attributes (Size,…
✋🏻Product Margin Bidding is Not Profit Bidding!
Often marketers refer to product margin bidding as if they are conducting profit bidding, but this is not the case and it could even harm the overall volume and profitability…
Different Separators
Hana Kobzová discovered that Google is testing a different separator in Google Ads.
When NOT to use Dynamic Search Ads (DSA)
Dynamic Search Ads can be a great way to scale search campaigns by matching ads to website content. But they’re not always the right tool. Here’s when I don’t recommend…
Conversions
More conversions with Cross-Channel?
The concept of Marginal ROAS focuses on the additional value or revenue you get from additional spend. The theory of Google is that Maximize conversion value bid strategies or ROAS,…
Wednesday
2 July 2025Small steps
So I talk about consistency and showing up every day all the time. But what about the progress? How do I keep going? One thing that helped me is to…
This tool F*cks up your remarketing
And a lot of people have it on 😭. I'm talking about optimized targeting. This future is going beyond your targeting setting... This is something you do not want if…
Brand Awarness Is A Bigger Concern Than Negative Perception
In B2B marketing, people often overestimate how many people actively reject a brand and underestimate how many simply don’t know it exists. The real challenge isn’t rejection. It’s obscurity. According…
