Jay P discovered that Meta has introduced major updates to WhatsApp for businesses, turning it into a more powerful sales and support channel.
Key changes include:
Centralized campaign management: Businesses can now run unified campaigns across WhatsApp, Facebook, and Instagram directly in Ads Manager, using shared creative assets, setup, and budget.
AI-powered support: New AI tools help generate personalized product recommendations and automate follow-up messages, improving scalability and customer experience.
Enhanced calling features: Live calls, video calls, and voice messages are now supported, setting the stage for future AI-driven voice interactions.
These updates signal a shift from simple chat to fully integrated, AI-supported customer engagement across Meta platforms.
