July 2025

Analytics ≠ describing what happened.

It’s about explaining it. When a key metric drops (CR, AOV, LTV), your first instinct is often to report it. But unless you explain why, nothing will change. Here’s the…

Thanks for sharing this Dmitry Nekrasov

Bad prompt = Bad outcome

So you're still writing weak ChatGPT prompts? If you’re not getting great output, it’s probably your input. Here are some common mistakes: - Asking for analysis with zero context. -…

Video Action Campaigns

Arpan Banerjee just texted me that Google started sending notification about sunsetting "Video Action Campaigns"!

Google’s New EU Proposal Could Reshape Search and Ads

Just before a key July 7–8 EU workshop, Google submitted a revised proposal to avoid an antitrust fine under the Digital Markets Act. The update, called Option B, adds a…

Online gambling Ads Ukraine

Starting July 14, 2025, Google Ads will allow online gambling ads in Ukraine, but only from certified, state-licensed operators and aggregators. Key details: Applies to online poker, sports betting, online…

Alway show the lead form?

Arpan Banerjee discovered this setting looks new to me!

Restricted Drug Term Personalization Certification – U.S., Canada, New Zealand

Advertisers in the United States, Canada, and New Zealand must now apply for Google’s Restricted Drug Term Personalization Certification if they want to use personalized targeting tools to promote products…

Updates to Dangerous products or services policies

Starting September 1, 2025, Google Ads and Google Shopping will update their Dangerous products or services policies to prohibit ads for pill presses, encapsulating machines, and related components used to…

Supported data sources

Hana Kobzová discovered that Google Ads has quietly added Zoho CRM as a supported data source within Data Manager!

Annotations now have Analyst + Permissions

Arpan Banerjee just texted me that Users with Analyst and above Google Analytics permissions can now create, edit, and delete annotations!

New Match type AI Max

Aleksejus Podpruginas discovered that Google is now showing AI Max as a segment type! Very nice to see:)

Pay Per Crawl

Breaking: Cloudflare Launches "Pay Per Crawl" to Let Sites Charge AI Crawlers. Cloudflare has introduced a new feature called "Pay Per Crawl", allowing websites to charge AI engines for crawling…