Advertisers in the United States, Canada, and New Zealand must now apply for Google’s Restricted Drug Term Personalization Certification if they want to use personalized targeting tools to promote products or services containing
Restricted Drug Terms to healthcare professionals in a professional capacity.
Key points:
– Certification is mandatory to use personalization for ads with Restricted Drug Terms.
– Without certification, personalization tools cannot be used for these ads.
– Only advertisers in the U.S., Canada, and New Zealand are eligible; others are excluded due to local regulations.
Once approved, certified advertisers can target healthcare professionals using personalization features.
Advertisers planning such campaigns should apply for the certification in advance.
