Updates to Dangerous products or services policies

Starting September 1, 2025, Google Ads and Google Shopping will update their Dangerous products or services policies to prohibit ads for pill presses, encapsulating machines, and related components used to create or imprint pills and tablets.

Products that will be restricted include:

– Pill presses
– Tableting machines
– Dies, molds, stamps, punches used for pill production

Enforcement timeline:

– Begins on September 1, 2025
– Full enforcement will ramp up over approximately 6 weeks

Important notes:

– Violations won’t lead to immediate account suspension
– Google will issue a warning at least 7 days prior to suspension
– Advertisers should review and remove affected ads before September 1, 2025

Advertisers are encouraged to check whether any of their ads fall under this new restriction and take action accordingly.

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