While ChatGPT excels at generating text based on prompts, AI agents take it a step further. They work autonomously observing their environment, processing data, making decisions, and taking actions without…
A trap that can happen in performance marketing: chasing short-term conversions without thinking about who’s going to convert later. This chart sums it up perfectly 👇. If you don’t actively…
You can implement the advanced modeling with cookieless pings. But it won't work. This is because of the threshold. For conversion modeling these thresholds are. 700 ad clicks over a…
Customers that should buy again after some time? Reactivate them with this Strategy. Make sure to exclude people that you can reach by email and have a list that is…
Not always. Dmitry Nekrasov made a cheat sheet for metrics that sound good, but actually mislead. – Some hide problems. – Some look fine, but slow you down. – Some…
ChatGPT isn't just a tool it's your co-pilot. But how you prompt matters. Enter these Prompt Frameworks that break the guesswork and supercharge your outputs. What’s Inside? Whether you're creating…
Most people write weak prompts and then wonder why AI gives them meh answers. Greg Brockman (yeah, the OpenAI guy) just revealed the ultimate prompt structure to get high-quality results.…
OpenAI just launched Record, a feature in the ChatGPT Mac desktop app (Pro, Team, Enterprise, Edu): What It Does. Click “Record” ChatGPT live-transcribes as you talk (pause/resume anytime). Hit “Send.”…
Here are the key insights based on 16,000+ campaigns (Apr '24 – Mar '25): – Average CTR: 6.66%, but over half of industries saw a decline. – Average CPC: $5.26,…
YouTube Introduces AI-Powered Search Carousel and Expands Conversational AI Tool. YouTube is rolling out an AI-powered search results carousel for Premium users in the U.S., designed to help users find…
A lot of people ask me if I only talk about Google Ads or if I actually run accounts too 🤣. Yes, I do! My work is basically a mix…
Arpan Banerjee discovered that Google now shows the logo in shopping.
