Here are the key insights based on 16,000+ campaigns (Apr ’24 – Mar ’25):
– Average CTR: 6.66%, but over half of industries saw a decline
– Average CPC: $5.26, with 87% of industries seeing increases
– Average CVR: 7.52%, with 65% of industries improving
– Average CPL: $70.11, a modest 5% rise from last year
Legal remains the most expensive industry for leads ($131), while Auto Repair is the most cost-effective ($28).
Conclusion: rising costs, but smarter campaigns are delivering better results.
Focus on relevance and landing page quality.
Full report: https://lnkd.in/ejvjkGxy
