A trap that can happen in performance marketing: chasing short-term conversions without thinking about who’s going to convert later.
This chart sums it up perfectly 👇
If you don’t actively create demand, you eventually hit a ceiling no matter how good your campaigns are.
Brand-building isn’t just a “nice to have.” It’s how you grow the market, expand your funnel, and make sure there’s still someone to sell to later.
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Subscribe for freeThe line draws itself under the website address, like someone painting it, then fades away again. It sits right below the business name. This is a different test from the…
Spotted by Alex Greenland, via PPC News Feed (Hana Kobzová)
Google reports that advertisers who adopted creative variety saw, on average, over 23% higher conversions. The recommended starting point: at least 3 videos and 3 images, covering horizontal, vertical, and…
If your tCPA or tROAS campaign misses its conversion target, Google can lower the costs it charged you after the fact. The window to do that just got a lot…
Via PPC News Feed (Hana Kobzová), shared by Anu Adegbola, mMBA
