SEA

Google added a new section to the about final URL expansion in Search document named “How the landing page logic works for Travel Promotion Ads & Booking Links within Search Campaigns for Travel” Thanks for sharing Barry Schwartz

Merchant Center for Agencies is introducing Admin and Standard roles to simplify account management and strengthen security. Agency Admins have full control to link or unlink client accounts, manage Standard users’ permissions, and organize clients with custom labels by brand, vertical, or team. Standard users receive access only to the client accounts they need. This

Google added new controls for “Found by Google” products in Merchant Center. Merchants can hide crawled products by setting the pause attribute to all, which archives them after 14 days, or prevent Google from discovering them by adding the data-nosnippet HTML attribute to relevant website content. Thanks for sharing Barry Schwartz

Google has expanded its Local Services Ads broad search documentation, explaining how advertisers can opt out of general category queries, identify broad-search leads, and report on their costs. Disabling broad search may reduce leads and applies across all industries in multi-vertical accounts, with special controls for legal and food businesses. Google also clarified that LSAs

OpenAI says ChatGPT ad dismissals have fallen 50% since its advertising launch, which it views as evidence that ads are becoming more relevant and useful. The early results suggest conversational advertising could become a viable channel by matching promotions to users’ high-intent questions and tasks.

Google is expanding Financial Services Verification to 24 additional EEA markets, with rolling enforcement starting July 23, 2026. Notified advertisers—and agencies managing their accounts must first verify through G2, then apply to Google using the issued code. Advertisers that miss their enforcement deadline will be unable to run in-scope financial services ads in affected countries.

Google will change how target-based bidding behaves in budget-constrained campaigns on August 17, making results track configured CPA or ROAS targets more closely. A Bid Target Adjustment Tool, launching July 6, will help advertisers identify affected campaigns and revise outdated goals. Advertisers whose campaigns currently outperform their targets should review settings, as unchanged targets could

Google is rolling out Maximize Conversion Value bidding for Standard Shopping campaigns without requiring a Target ROAS. This gives advertisers access to value-based bidding while preserving Standard Shopping’s control and transparency. It may also reduce the need for feed-only Performance Max campaigns previously used solely to access this bidding strategy. Thanks for sharing Yash Mandlesha

Google has expanded AI Max for Search reporting guidance and confirmed that Dynamic Search Ads campaigns will begin automatically upgrading to AI Max in February 2027. The updated documentation adds reporting for search terms and landing pages, including options to exclude poor performers, and advises advertisers to prioritize conversion goals and intent-based targeting while avoiding

Google Ads will allow some ads to redirect the final URL to a different domain, with prior approval.