Google introduces Server-Guided Ad Insertion (SGAI), a new ad insertion method that blends the seamlessness of server-side ad insertion (SSAI) with the flexibility of client-side ad insertion (CSAI).
It offers:
Flexibility to support innovative formats like squeezebacks and L-banners
Control over ad break timing and scheduling
Efficiency through simplified operations and resource savings
SGAI uses Google’s Dynamic Ad Insertion (DAI) to select and prepare ad breaks, while the client app manages when and how ads are played.
It supports both client-side and server-side ad stitching, enabling compatibility with HLS, DASH, and a wide range of streaming tech.
Publishers can use their own infrastructure to optimize ad breaks for high-concurrency live events.
