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Google Ads newsletter – week 2

Google Ads news


Perplexity Ads

Thomas Eccel discovered that Perplexity AI has launched follow up Ads!


No description

Anthony Higman discovered that Google is testing with just call outs instead of descriptions…


New Pmax DSA page

Google just launched a new page on how to Set up Dynamic Search Ads or Google Display Ads campaign vs. Performance Max experiments !


No Stars

Looks like Google is testing with not showing stars in the map Ads discovered by Anthony Higman


Pmax Update

Some advertisers are now able to enabling/pausing/removing individual conversions. Spotted by Carolin Carvalho da Silva & Thomas Eccel.


Shopify script tags

Benjamin Wenner posted that starting Feb 1, 2025, Shopify script tags on checkout pages cannot be created anymore.


FALSE ALARM

Earlier this week I posted that ad scheduling could maybe go away for smart bidding but good news.

Ad scheduling remains supported! Google will update the help center page to make it clearer. Thanks for reaching out Ginny Marvin.


Brand report rolling out?

Looks like the brand report is rolling out! Just got this picture from Anjay Ramanlal.


Chat Beta

Chat is now appearing in the field next to appearance in Google Ads! Found by Arpan Banerjee.


LSA Update: Major Changes for Tax Specialists!

Anthony Higman discovered that Google is removing lead credits, message leads, booking, and call recording for the tax specialist vertical. It started two days ago before they even notified us!


Negative keywords Pmax

Thomas Eccel discovered what looks to be the first picture of negative keyword in Pmax! Picture from: ilikebusness from X.


Deliver to a collection point

Hana Kobzová discovered that Deliver to a Collection Point is now available in GMC Next!


New campaign type?

Has anybody ever heard about Vehicle Top Ads? Just saw this page for the first time. Looks new top me.


150 Google Ads Credit for Trying Pmax

Dominik Laß just send me this message that he got from Google.If he tries Pmax he will get 150 euro.


Gambling update

On January 8, 2025, Google will update the Nigeria country specifics of its Gambling and Games policy to reflect the impact of a recent court ruling. As a result, Google changed their policies to disallow gambling content from targeting Nigeria effective immediately.


Political Ads

In January 2025, Google will update the Political content policy to include a form related to California restrictions. California residents may use this form to report ads that may violate California Elections Code Division 20, Chapter 7.


Google Ads AI Essentials: Data Foundations for Success

Google launched this new AI Essentials: Data Foundations Best Practices

These are their key practices:

Build Infrastructure:

– Use Google tag or Tag Manager for tagging with Consent Mode.

– Link Google Ads and Analytics for a full customer view.

– Enable enhanced conversions for accurate measurement.

Optimize Measurement:

– Set up cross-domain linking to track journeys across domains.

– Use Analytics key events as conversions for smarter bidding.

– Refine attribution to focus on impactful data.

Engage Smarter:

– Use Customer Match to reconnect with customers.

– Export Analytics audiences to Ads for tailored campaigns.

– Try Performance Max for AI-driven acquisition and retention.

Revisit regularly to adapt to privacy updates and platform changes! You can read the page here.


Dynamic learning phase

Thomas Eccel discovered that Demand Gen got a new Learning phase estimates forecast!


Permitting Google Pictures

Anthony Higman discovered that by pressing the save button you are permitting Google to use those images all over the Internet when Interacting with the new Ai features in Google Ads.


Trim attribute

Google has launched the trim [trim] attribute to indicate the trim of the vehicle model.


Parallel Tracking for CSS [Partner Center]

Google is holding a new Tech Breakfast Training series.

This training teaches you how you can supercharge merchant website speed and dominate every Google surface!

For more information check this page.


Looker studio update

January 09, 2025:

Increased field count limits for Looker

You can now include up to 100 dimensions and up to 100 metrics in table charts that are connected to a Looker data source.

Warnings for external links

When users click an external link, Looker Studio displays a redirect notice.


Week 2 finished

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