SEA

Google has launched official Agent Skills for advertising and measurement, giving AI coding assistants task-specific, up-to-date guidance for integrating Google Ads APIs and SDKs. Using progressive disclosure, agents load only the context needed for tasks such as Mobile Ads implementation, Google Ads API setup, MCP installation, and audience or conversion data ingestion. Developers can install […]

Google will stop allowing new Smart Campaigns to be created through the Google Ads API on August 3, 2026. Existing campaigns will continue running and remain manageable via the API, but developers must update automated workflows preferably toward Performance Max, Search, or Demand Gen to avoid creation errors.

Google Ads updated its responsive search ads guidance to discourage pinning identical or similar assets. It recommends pinning only one or two essential keyword headlines while allowing other assets to rotate, keeping each keyword within a single headline, and moving keywords longer than 30 characters into the description field. Thanks for sharing Barry Schwartz

Floodlight has improved its measurement of server-to-server conversions that were previously undercounted because browser cookie data was unavailable. When a GCLID is present, server-side conversion data can now be matched with related browser signals, such as cookies, resulting in more accurate conversion attribution and reporting.

Google Ads is expanding its Gambling and Games policy in Peru to allow online lottery advertising by approved operators. Advertisers must hold the required licenses and certifications, including a favorable technical opinion from Peru’s Ministry of Women and Vulnerable Populations (MIMP). Permitted categories will include online gambling, sports betting, online casino games, and lotteries. Note:

Today Google released the June 2026 spam update to Google Search.

This is really cool! LinkedIn will now let you collab on posts!

Google is running a small experiment with adding a “Strongest match” or “Strong match” label to certain Search ads. The goal is simple: to help people instantly identify the most relevant information for their query, and help advertisers connect more effectively with high-intent audiences.

The new Google Search Console generative AI reporting is rolling out beyond the UK. Thanks for sharing Barry Schwartz.

“Enhanced conversions for web” and “for leads” will become one setting. Advertisers can also send customer data through website tags, Data Manager, and API simultaneously—no longer choosing just one method. Existing eligible setups migrate automatically, while offline and lead uploads move to the Data Manager API from June 15, 2026. Review your account to ensure