Uber Advertising is partnering with Instacart to integrate its Carrot Ads solution, expanding the reach of Uber Eats’ Sponsored Items to more CPG (Consumer Packaged Goods) advertisers in the U.S.
Through this integration, campaigns created in Instacart Ads Manager will now automatically run across both Instacart and Uber Eats, reaching millions of high-intent grocery shoppers.
Key points:
– Instacart’s network includes 7,000+ brands and 220+ retailer banners.
– The integration simplifies campaign execution and boosts reach and efficiency.
– CPG brands gain a new, powerful retail media channel at the point of purchase.
– Future plans include launching Shoppable Display ads in late 2025.
Executives from both companies emphasize the benefits of expanded reach, seamless management, and connecting consumers with products they love.
