CrackPPC has spotted the new Demand Gen columns live in the online interface!
Google Ads introduced the “Conversions (Campaign Type)” column in beta for Demand Gen campaigns a while ago, providing a more precise way to measure performance. This update includes view-through conversions (VTCs), allowing advertisers to isolate Demand Gen conversion attribution and compare performance with other advertising platforms.
Key benefits:
- Refined attribution by distinguishing Demand Gen impact from other Google Ads campaigns
- Inclusion of VTCs for a clearer view of conversions
- Seamless integration with reporting without affecting bidding strategies
