SEA

Arpan Banerjee discovered these new CTA buttons for Google Ads!

Emirhan Bayutmuş discovered that Google Ads has added a new option under Premier reach (video reservation). Now, non-skippable in-stream ads can be up to 60 seconds long. This feature is currently in beta.

Khushal Bherwani discovered that Google is testing a New Window Icon for Search Ads

Most advertisers optimize campaigns one by one. That’s not needed Because Google doesn’t learn in silos. It learns from data. That’s where Portfolio Bid Strategies come in. Instead of optimizing each campaign separately… You let multiple campaigns learn together. What it actually does You group campaigns under one goal: Same CPA Same ROAS Same objective

Google Ads has introduced Text Disclaimer assets for Search campaigns, allowing mandatory legal or compliance text of up to 90 characters to appear consistently in responsive ads. The asset does not affect Ad Strength, works with AI Max, and is especially useful for regulated industries such as finance, healthcare, insurance, and legal services. Thanks for

VIVEK GUPTA discovered that Google is again promoting Pmax with Ad credit!

Most Google Ads accounts don’t fail because of budget. They fail because the fundamentals are broken. After 10+ years managing and auditing campaigns, these are the Google Ads principles that matter most in 2026: 1. Conversion tracking is everythingIf your data is wrong, your optimization is wrong. 2. Search terms matter more than keywordsWinning accounts

Thomas Eccel & Yash Mandlesha discovered that audience reporting in Pmax is now live!

Google is testing the placement of AI-generated summaries in Google Ads sponsored results, positioned just below the description. Thanks for sharing Hana Kobzová, Barry Schwartz & Darcy Burk.

Most people think Google Tag Manager is simple: 👉 Install a few tags👉 Add some triggers👉 Done ✅ But in 2026, GTM is much more than that. It sits at the center of modern data strategy connecting marketing, analytics, privacy, and engineering. Today, GTM involves: 🔹 Advanced event tracking & data layer architecture🔹 Server-side tagging