Meta just announced a major upgrade to its ad platform at Cannes Lions 2025 focused on creative scale, brand control, and performance.
Here are the highlights worth knowing:
Branding + Personalization Tools
Upload your fonts, colors, tone, and even Shopify content to auto-generate creatives that stay on-brand.
Video Generation 2.0
Turn images into multi-scene video ads—with animation, music, and overlays.
Virtual Try-On (Expanded)
Showcase apparel on diverse virtual models to boost relevance and inclusivity.
Business AI + “Tap to Talk”
Conversational ads now support voice. Customers can ask about your products through Facebook or Instagram ads.
Sticker CTAs + Highlights
AI generates engaging CTA stickers and selects the key scenes from your video for faster impact.
