Effective June 18, 2025, Google Ads will update its gambling app advertising policy in Brazil to align with local regulations.
Key changes:
Licensed gambling operators in Brazil can promote their apps if they show a clear link between:
– Their valid gambling license
– Their app listing (on App Store or Play Store)
– Their registered website domain
– The operator’s domain must display a prominent, functional link to the app listing.
Certification is required. Advertisers must submit full app details during the application process.
Only specific gambling formats are allowed:
-Lotteries
– Horse racing
– Fixed-odds betting
– Daily fantasy sports
Applications that don’t meet these criteria won’t be approved. The updated policy and application form will go live on June 18, 2025.
