So how do they segment them?
Sundar Swaminathan broke it down:
— Start with lifecycle stages
— Add RFM (Recency, Frequency, Monetary)
— Build MECE segments (no overlap, full coverage)
— Personalize messaging by segment
A customer on their 2nd trip is very different from one who took 20 rides last month.
Uber knows this and acts on it.
Smart segmentation = better retention = higher LTV.
Full breakdown here: https://lnkd.in/eNCHrS97
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Thanks for sharing Arpan Banerjee
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