10 Prompt Engineering Tips

(Used by top ChatGPT experts)

You’ve seen the same weak AI prompts everywhere.

“Write a headline.”
“Make this better.”
“Summarize this.”

That’s not how you use ChatGPT.

Use prompts that think.

That guide.

That builds systems.

Here’s how the pros do it 👇

Be blunt, not fancy
“Write 3 conversion-focused headlines for a

, no buzzwords.”

Set the role and goal
“You are a [type of expert or role] writing for a [target audience], use a [tone/style] approach.”

Use real constraints
“Summarize this [type of content] in [X] words, with a [tone style].”

Tell it what you’ve already tried
“I’ve tested [angle or strategy]. Suggest new [approaches/emotions/hook types] I haven’t used yet for [campaign type].”

Ask why, not just what
“Which of these [outputs: headlines/hooks/offers] is strongest — and why? Assume we’re targeting [audience] for [offer].”

Force trade-offs
“What would perform better for [goal]: [Option A] or [Option B]?”

Simulate resistance
“Act like a skeptical [persona or decision-maker] reviewing a [type of page or offer]. What objections would you raise?”

Use step-by-step logic
“Step 1: Generate [ideas/angles]. Step 2: Select the top 2 and convert them into [ad type or asset]. Step 3: Recommend matching [supporting element].”

Ask for honest critique
“What’s weak or unclear about this [ad/email/page concept]? Be brutally honest from a [persona] perspective.”

Systematize winning prompts
“Turn this [prompt, task, or idea] into a reusable 3-step framework I can apply to every new [project/campaign/client].”

Note that the better you ask, the better you scale!

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