TikTok has introduced new generative AI tools within its Symphony suite that let marketers instantly turn product images or text prompts into short branded videos.
These include image-to-video and text-to-video capabilities, along with AI avatars that can demonstrate products or model clothing.
Key Features
Symphony Showcase Products: Generates realistic five-second videos with digital avatars based on a visual and short description.
Text/image to video: Converts static visuals or prompts into dynamic branded clips directly within TikTok.
AI integration: Tools are now also available in Adobe Express and WPP Open, expanding use beyond TikTok’s platform.
Why It Matters
Marketers can produce more creative variations quickly and affordably.
Accelerates content production and responsiveness to trends.
Fits easily into existing creative workflows via Adobe and WPP integrations.
Outside the App
Adobe Express now includes image-to-video via the Symphony Assistant plug-in.
WPP Open will include dubbing, avatar creation, and video remixing—but not Showcase Products.
Caveats
All AI-generated videos will be labeled and reviewed for safety and integrity.
TikTok emphasizes privacy and content authenticity.
Context
TikTok is facing a June 19 deadline to divest from ByteDance or face a U.S. ban. No buyer has been confirmed yet, though a deadline extension remains possible.
