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Google Ads newsletter – week 42

Google Ads News

New Google Ads section test

Khushal Bherwani found out that Google is now testing card ads with round logos!


Engaged audiences

Patrick Gehn & 🛰️ Yoann Ferrand discovered that Google is now showing a new audience called Google Engaged Audiences!


Google update

Aleksejus Podpruginas just announced that Google is including remarking in Shorts!


New penalties

Starting in November 2024, Google will introduce stricter penalties for third parties enabling significant or sustained policy violations.

These penalties include the loss of privileges, removal from programs like Google Partners, and account suspension.

The goal is to safeguard the integrity of Google’s advertising ecosystem by discouraging non-compliance among third-party ad tech providers and app developers.

Violators will face immediate and permanent bans from Google Ads, with no prior warning. The policy also targets apps involved in incentivizing ad clicks or similar activities, particularly in AdMob and AdSense.

This move underscores Google’s commitment to combating invalid ad practices and ensuring a trustworthy ad environment. Third parties must prioritize compliance to avoid severe repercussions.


Energy class update

Google Merchant Center Update: Emmanuel Flossie just posted that Google created new guidelines emphasize the requirement for energy efficiency labels on certain product groups in the EU, EFTA, or UK.


New shopping experience Google Ads

Google has revamped its Shopping platform using AI to enhance user experience, offering a more personalized and streamlined way to shop.

Now, over a billion daily users can access features like virtual try-ons, product searches through Google Lens, and AI-driven research tools.

The new Google Shopping, rolling out in the U.S., integrates 45 billion product listings with Gemini models to provide a customized shopping homepage.

The AI-enhanced Shopping experience offers tailored product suggestions and insights for specific needs. For example, searching for “Men’s winter jacket for Seattle” generates a brief with essential buying considerations and categorized product recommendations.

Users can also apply dynamic filters for preferences like size and location.

The platform’s new homepage includes a personalized feed with shoppable content, and a “Deals” page for finding the best prices.

Price comparison, insights, and tracking are integrated to assist deal-seekers. Shoppers can manage their personalized experience via the “Shopping preferences” menu.

Experimental AI-generated briefs may not always be perfect, and Google encourages feedback through the menu options on the briefs.

The new Google Shopping is accessible via the “Shopping Tab” in Google Search or shopping.google.com.


Expandable carousel

Khushal Bherwani discovered that Google is testing with an expandable carousel!


New Laws

Throughout January 2025, various privacy law provisions will take effect in Iowa, Delaware, New Jersey, Nebraska, and New Hampshire, namely the Iowa Consumer Data Protection Act, Delaware Personal Data Privacy Act, New Jersey Comprehensive Data Privacy Act, Nebraska Data Privacy Law, and New Hampshire Senate Bill 255.

Google will be supplementing the existing Google Ads Data Processing Terms and Google Ads Controller-Controller Data Protection Terms.

No additional action is required to accept these terms if you have already agreed to the online data protection terms.

For U.S. state privacy laws, Google continues to provide a range of tools for publishers to manage product behavior.

Publishers can review relevant controls in our help center. If you are using Restricted Data Processing (RDP) at the account level, this account-level setting will additionally apply in Iowa, Delaware, New Jersey, Nebraska, and New Hampshire on or after November 15th, 2024.

If you have traffic in these states, you may see an increase in Restricted Data Processing traffic.


New call term

Anthony Higman discovered these new terms for informing callers, Google may automatically include a “whisper message” at the beginning of the call to notify participants that the call is being recorded.


New section

Hana Kobzová discovered that Google has begun displaying products below next to their video ad on the desktop!


Auto opt-in

Thomas Eccel discovered that Goole now has video enhancements opted-in by default for Demand Gen.


Image Ads Pmax

Looks like more people are now getting acces to images ads in Pmax because Conner Crowe just send me this screenshot!


New Column

Natasha Kaurra just sent me this picture looks like a new column.


New video experiments

You can now set up Video Consideration and Reach experiments in just a few clicks, gaining insights into how different creative variations affect your campaign performance. Measure the impact of adding or removing assets on key metrics like cost-per-view, cost-per-conversion, and Brand Lift, allowing you to make data-driven decisions to optimize your creative.

Experimenting with your ad creative helps you understand which ad resonates most with your audience, enabling you to optimize your ads for maximum impact.


Ads API 18

Google has released version 18 of its Ads API, bringing new tools and features aimed at enhancing campaign optimization and performance tracking for developers.

Key updates include:Optimized Budget Suggestions: A new GenerateRecommendations feature for Performance Max and Search campaigns.

Performance Max Insights: A new report for querying placement-specific data in Performance Max campaigns.

Flexible Search Settings: Enhanced search settings replace older summary options for more customization.

Enhanced Segmentation: New segmentation options for hotel and search campaign reports by specific destinations.

Travel Feed Support: New click and asset types specifically for Search Ads.

Partnership Ads: A feature to link Google Ads accounts to creator videos via DataLinkService.CreateDataLink.

Content Performance Metrics: A new content_criterion_view for Display, Demand Gen, and Video campaigns.

These updates provide advertisers with more granular control and insights, with a focus on improving performance tracking and cross-platform integration.

Updated client libraries and code examples for version 18 will be available next week, and developers will need to upgrade to access these new features.


Image editing update

New & found by Patrick Gehn the option to image edit in the library of Google Ads.


Leadership change Google Ads

Anthony Higman just posted that Google is undergoing a significant leadership change, as Prabhakar Raghavan, who has been overseeing Search, Ads, and other crucial segments, transitions to the role of Chief Technologist.

CEO Sundar Pichai announced this move, highlighting that Raghavan will now focus on guiding Google’s technical direction.

Raghavan, who joined Google over a decade ago and has been influential in areas like ads and commerce, will now work closely with Pichai to bolster the company’s tech culture.

Nick Fox, previously part of Raghavan’s leadership team, will step into Raghavan’s former role, taking charge of Search, Ads, Geo, and Commerce.

Google is also reorganizing other areas, with the team behind the Gemini app moving under Google DeepMind, led by Demis Hassabis, and the Google Assistant team joining the platforms and devices division.

These changes reflect Google’s strategic shift towards AI development amid regulatory challenges, particularly as it faces potential antitrust actions from the U.S. government concerning its search business.


US elections update

Georgi Zayakov just sent to me that Google will pause ads relating to US elections from serving in the US after the last polls close on election day, November 5th, 2024.

This will include US Election Ads as well as ads that refer to US elections, and their processes or outcomes. This is a temporary measure, and Google will notify advertisers when this policy is lifted.


BREAKING NEWS

I just got this picture from Tiago Goncalves.

Starting October Google will gradually launch an update that will change how Pmax and standard shopping interact in action when they are in the same account targeting the same product.

Instead of Pmax being automatically prioritized over standard shopping normal auction dynamics will now apply. The campaign with the highest ad rank will show.


Request Competitive Quotes

Search Engine Land wrote that a “Request Competitive Quotes” button in Google Local Services Ads is causing uncertainty among advertisers about costs.

Here is how it works:

– Users click the “Request Competitive Quotes” button.

– They select multiple businesses for quotes.

– Users enter a message

– Google sends the request to all selected businesses.

The question is who pays and how much…


Saved segments launch

Arpan Banerjee just sent me that Saved segments are now officially announced by Google!


New! Shopify Audiences Update for Google Ads

Elmar Aga discovered that you can now directly transfer Existing Customers data from the Shopify Audiences app to Google Ads.

This allows you to create customer match audiences for lookalike audiences or exclusions. Previously, only the “Prospecting Seed” audience was available for Google Ads.


Pmax AdGrants

Jason King discovered that Pmax is now live in his AdGrants account. Looks like they are rolling it out.


Week 42 finished

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