Google has revamped its Shopping platform using AI to enhance user experience, offering a more personalized and streamlined way to shop.
Now, over a billion daily users can access features like virtual try-ons, product searches through Google Lens, and AI-driven research tools.
The new Google Shopping, rolling out in the U.S., integrates 45 billion product listings with Gemini models to provide a customized shopping homepage.
The AI-enhanced Shopping experience offers tailored product suggestions and insights for specific needs. For example, searching for “Men’s winter jacket for Seattle” generates a brief with essential buying considerations and categorized product recommendations.
Users can also apply dynamic filters for preferences like size and location.
The platform’s new homepage includes a personalized feed with shoppable content, and a “Deals” page for finding the best prices.
Price comparison, insights, and tracking are integrated to assist deal-seekers. Shoppers can manage their personalized experience via the “Shopping preferences” menu.
Experimental AI-generated briefs may not always be perfect, and Google encourages feedback through the menu options on the briefs.
The new Google Shopping is accessible via the “Shopping Tab” in Google Search or shopping.google.com.
