These updates focus on improving asset performance, enhancing video ads, and increasing flexibility between Performance Max and Standard Shopping campaigns.
Note that I have already written and spotted most updates so they should look familiar.
Key updates:
Asset Optimization: New experiments allow retailers to test adding images, text, and videos to product-feed-only campaigns and assess the impact of Final URL expansion.Generative
AI for Image Creation: Google is enhancing its image generation using the advanced Imagen 3 model to create high-performing visuals.
Video Ad Enhancements: AI-powered tools can now flip or shorten video ads, ensuring they fit different YouTube formats while maintaining key messaging.
Campaign Flexibility: Performance Max campaigns will no longer automatically take priority over Standard Shopping campaigns when targeting the same products; instead, Ad Rank will decide.
These features aim to boost campaign effectiveness as advertisers prepare for the year-end holiday rush.
